中国日报：新东方“掌握了提高分数的艺术”

    中国日报海外版在7月26日的头版刊登了一篇文章，表示“大量的华裔和已经在美读高中的中学生暑假选择在中国进行SAT培训”，“主要原因是相对低的学费、较高的学术氛围和对于提高分数的专注”，“新东方6月份班级中有90%都是外国学生”。

    一名16岁的美籍华裔女孩Selina参加了新东方7月10日的SAT备考课程，尽管她就读的中学设有全面的SAT课程，她还是认为新东方可以帮助她取得更高的分数。新东方，作为中国最大的出国留学语言培训机构，去年暑假，约有5,000名学员参加新东方学校的SAT课程，其中2,000名学员均来自海外。

    下方为报道全文：

    Overseas students put China to the test

    By LUO WANGSHU

    luowangshu@chinadaily.com.cn

    With Chinese students flocking to schools overseas, students from other countries are, in turn, spending their summer vacations in China to prepare for college entrance tests.

    Lower costs and a break from their daily routines are among factors attracting them, as well as the academic atmosphere of classes that focus on improving college entrance exam results.

    According to New Oriental School, China’s largest private education institution that pre- pares students for foreign college entrance exams such as the GRE and SAT, 90 percent of students in June who took SAT courses in Beijing were from overseas.

    “The majority were from US high schools and are preparing to enter college,” said Cai Rui, the North America project manager at New Oriental Education Group, of which the school is a part.

    She said most of these students were born and raised in China and went to the United States for middle school or high school to increase their chances of entering a US university.

    “They use English as their conversational language during breaks, but still require more English instruction during training,” she said, adding that Chinese is the main language of instruction. Selina Du, born in the US of Chinese ancestry, started her SAT preparation courses at New Oriental on July 10.

    The 16-year-old moved to China five years ago and attended an international school in Beijing. Although her school has a comprehensive SAT preparation course, Du believed that New Oriental might help her achieve a higher score.

    New Oriental says about 5,000 students took SAT courses on the Beijing campus during their summer vacations last year. About 2,000 of them were students from overseas.

    Wang Huiyao, president of the Center for China and Globalization, a Beijing think tank, said he had noticed that more students of Chinese origin or ancestry were coming to China to take courses to increase their chances of going to universities in the country they live in.

    These tests are designed by overseas education committees to examine their ability to enter foreign universities, and Chinese training schools are mastering the art of improving scores, he said. The sector has been booming in China since the 1990s, when restrictions were eased on students going abroad to study.

    New Oriental School, established in 1993, is one of many training schools helping students to study abroad and is the largest of its type in China.

    In many countries, test preparations tend to be individual affairs with a tutor and student, but in China the atmosphere of the class and student interaction can be a benefit.

    “In Chinese prep classes, students focus on the same goal of getting better grades and they study together,” Wang said, adding that the cost in China is lower.

    “At my school, they only made me memorize things but never told me how to choose the right answer. But New Oriental analyzes questions and teaches me how to improve my score,” she said, adding that her goal is to enter New York University or the University of Chicago.

    新东方，岛城“学霸”的“西点军校”！

    新东方教育科技集团(New OrientalEducation & Technology Group )成立于1993年11月16日。经过20多年的发展，新东方教育科技集团已发展成为一家以外语培训和基础教育为核心的大型综合性教育科技集团。2006年9月7号，新东方教育科技集团在美国纽约证券交易所成功上市，成为中国第一家在美国上市的教育机构。新东方品牌在世界品牌价值实验室（World Brand ValueLab）编制的2010年度《中国品牌500强》排行榜中排名第94位，品牌价值已达64.23亿元。

    2014年4月23日，搜狐教育研究院发布《中国K12课外辅导行业现状及走向》，对比了中国目前中小课外辅导机构的现状。报告中指出“2008年起新东方针对13--18岁市场提出优能中学计划，发力中小学课外辅导市场，凭借品牌号召和渠道优势迅速抢占份额，目前已经成为该细分领域规模最大的培训机构。根据公开财报统计显示，按照营收规模，新东方中小学课外辅导培训（包括优能中学+泡泡少儿）年营收达到27.79亿元，共711教学点，涵盖50个城市，以每年培训人次达到60万人次成为国内规模最大的中小学课外辅导机构。

    新东方作为中国最有影响力的教育培训机构，其托福考试培训已有20年的历史，累计培训托福学员近400万人次，如此庞大的学员数据库，为新东方对考生的考试心理、备考行为和学习曲线的研究提供了强大的数据支撑。新东方长期以来也和托福考试官方出题机构ETS(美国教育考试服务中心)保持着密切的合作关系，自2008年，新东方就成为中国与ETS签署战略合作协议的唯一教育机构。每年，新东方会受ETS总部邀请派遣优秀教师作为访问学者到ETS全球研究院进行学术访问，与ETS的托福出题人在语言测评理论、考试设计原理及托福考试评分标准等方面进行学术交流。同时，ETS 会定期通过CMD(ETS TOEFL TPOCountry Master Distributor)专属信息平台与新东方分享托福考试的最新动态。

    2014年，新东方与剑桥大学外语考试部、剑桥大学出版社签订独家战略合作协议，根据合约内容，新东方拥有剑桥雅思官方出版物的“优先使用权”，即除了常态化的沟通与信息共享，新东方可以掌握更多第一手信息。新东方以每年超过十万人次的培训量成为国内规模最大的雅思培训机构。

    新东方致力于为学子提供一流的教育培训服务，目前已然成为青岛培训行业的领航者。荣获青岛市教育局“民办教育先进集体”、青岛早报“青岛市最具影响力的辅导机构”、城市信报“青岛五星金牌教育机构”、搜狐“中国十大品牌少儿教育机构”、青岛晚报“青岛最具价值教育品牌”等称号。